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Global Tech PR Insights

PR for tech companies expanding globally

Browse by category: Global Tech PR Readiness Perfecting Tech PR Campaigns Tech PR Impact Global tech news Exploring Collectivist Members Only

Global Tech PR Readiness

Article 15: Can We Supply Our Own Content for the International Tech PR Campaign?

Article 15: Can We Supply Our Own Content for the International Tech PR Campaign?

March 7, 2026
 | 
Written by Gavin Loader
Global Tech PR Readiness
Article 15: Can We Supply Our Own Content for the International Tech PR Campaign?   Can we supply our own content for an international tech PR campaign? Yes – in…
Article 14: Can I Be The PR Spokesperson Myself and Do We Even Need a Spokesperson?

Article 14: Can I Be The PR Spokesperson Myself and Do We Even Need a Spokesperson?

December 1, 2025
 | 
Written by Gavin Loader
Global Tech PR Readiness
Article 14: Can I be the PR spokesperson myself and do we need a spokesperson?   This won’t come as a surprise, but tech companies are often founded by –…
Article 13: How Much Time Do I Invest in a Tech PR Campaign?

Article 13: How Much Time Do I Invest in a Tech PR Campaign?

November 12, 2025
 | 
Written by Gavin Loader
Global Tech PR Readiness
Article 13: How Much Time Do I Invest in a Tech PR Campaign?   I’ve always had a sense that it can be frustrating for in-house marketing managers, who hire…
Article 12: How Do I Get My PR Budget Approved?

Article 12: How Do I Get My PR Budget Approved?

September 9, 2025
 | 
Written by Gavin Loader, Louay Al Samarrai, Pedro Cadina
Global Tech PR Readiness
Article 12: How Do I Get My PR Budget Approved?   If you’ve spoken to an external agency PR partner, provided a brief, reviewed the proposal submitted, and discussed the…
Article 11: Tech PR Campaign - Project or a Retainer? 

Article 11: Tech PR Campaign - Project or a Retainer? 

July 16, 2025
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Written by Gavin Loader, Toni, Ricardo, Rahme and Louay
Global Tech PR Readiness
Tech PR Campaign – Project or a Retainer?  If you’re speaking to an external PR agency partner about a new tech PR campaign, the question of budgets will inevitably arise.…
Article 10: How to Easily Manage Multiple International Tech PR Agencies

Article 10: How to Easily Manage Multiple International Tech PR Agencies

June 12, 2025
 | 
Written by Gavin Loader
Global Tech PR Readiness
How to Easily Manage Multiple International Tech PR Agencies If you want to deliver PR, marketing, and communications campaigns across multiple countries — the whole of Europe, or even globally…

Perfecting Tech PR Campaigns

Future Gazing: 2026 with Stella Jansen, Managing Director of Progress Communications

Future Gazing: 2026 with Stella Jansen, Managing Director of Progress Communications

February 17, 2026
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Written by Gavin Loader, Stella Jansen
Perfecting Tech PR Campaigns
Future Gazing: 2026 with Stella Jansen, Managing Director of Progress Communications COLLECTIVIST: For 2026, what do you think the best tech brands or the best PR managers are going to…
Future-gazing: Top Tech Events and Conferences 2026

Future-gazing: Top Tech Events and Conferences 2026

February 3, 2026
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Written by Gavin Loader, Mike Sottak, Rahme Mehmet, Simon Vericel, and Louay Al Samarrai
Perfecting Tech PR Campaigns
Top Tech Events and Conferences 2026 The tech world is STACKED with events, conferences and trade shows. Knowing which ones to attend, why and expected returns is a challenge we…
Future Gazing: 2026 with Judith Middleton, CEO of DUO Marketing + Communications

Future Gazing: 2026 with Judith Middleton, CEO of DUO Marketing + Communications

February 2, 2026
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Written by Gavin Loader, Judith Middleton
Perfecting Tech PR Campaigns
Future Gazing: 2026 with Judith Middleton, CEO of DUO Marketing + Communications COLLECTIVIST: What will the best marketing and PR managers do differently to last year? JUDITH MIDDLETON: My prediction…
Future-gazing: Hot Tech Thought-Leadership Topics in 2026

Future-gazing: Hot Tech Thought-Leadership Topics in 2026

January 31, 2026
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Written by Gavin Loader, Mike Sottak, Rahme Mehmet, Simon Vericell, Louay Al Samarrai and Ricardo Schell
Perfecting Tech PR Campaigns
Hot Tech Thought-Leadership Topics in 2026 Over the past few months, we have been interviewing our Collectivist agency members to gather their thoughts and insights on what might change in…
Future-gazing: Changes to The Media Landscape in 2026

Future-gazing: Changes to The Media Landscape in 2026

January 31, 2026
 | 
Written by Gavin Loader, Mike Sottak, Rahme Mehmet and Ricardo Schell
Perfecting Tech PR Campaigns
Future-gazing: Changes to The Media Landscape in 2026 Over the past few months, we have been interviewing our Collectivist agency members to gather their thoughts and insights on what might…
Future Gazing: 2026 with Ricardo Schell, Director of Noizze Media

Future Gazing: 2026 with Ricardo Schell, Director of Noizze Media

January 20, 2026
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Written by Gavin Loader, Ricardo Schell
Perfecting Tech PR Campaigns
Future Gazing: 2026 with Ricardo Schell, Director of Noizze Media COLLECTIVIST: First question. Thinking about this year, what will the very best tech marketing managers and PR managers be doing…

Tech PR Impact

Case Study: Positioning Loftware as a Connected Supply Chain Leader

Case Study: Positioning Loftware as a Connected Supply Chain Leader

March 29, 2026
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Written by Gavin Loader
Tech PR Impact
Loftware is a global leader in product identification, with connected supply chain solutions embedded across many regulated industries. But perception lagged reality. Despite enabling compliance, traceability, authenticity, and supply chain…
Future-gazing: PR Campaign Measurement in 2026

Future-gazing: PR Campaign Measurement in 2026

January 28, 2026
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Written by Gavin Loader, Mike Sottak, Rahme Mehmet, Louay Al Samarrai and Ricardo Schell
Tech PR Impact
PR Campaign Measurement in 2026 Over the past few months, we have been interviewing our Collectivist agency members to gather their thoughts and insights on what might change in the…
Loftware Partners with Collectivist PR Agencies in the UK and US

Loftware Partners with Collectivist PR Agencies in the UK and US

July 25, 2025
 | 
Written by Gavin Loader, Toni Sottak and Kevin Winfield
Tech PR Impact
Loftware Partners with Collectivist PR Agencies in the UK and US The Collectivist agencies—The Jargon Group in the UK and Wired Island in the US—are now delivering PR campaigns across…
Value of PR: Impact and Return for Tech Companies

Value of PR: Impact and Return for Tech Companies

March 7, 2025
 | 
Written by Gavin Loader & the Collectivist network
Tech PR Impact
Understanding The Value of PR (Click the LINK to start reading and learning) The tech PR agencies in the Collectivist network have united, combining their expertise, skills, and knowledge to…

Global tech news

Collectivist Edge #Apr 26 (issue 18) - AFRICA special

Collectivist Edge #Apr 26 (issue 18) - AFRICA special

April 8, 2026
 | 
Written by Gavin Loader
Global tech news
The latest Collectivist Edge newsletter is live   The latest Collectivist Edge newsletter is live, bringing top insights for PR, communications, and marketing managers at technology companies expanding globally. Inside this issue: Quantum Leap…
Collectivist Edge Issue #17: BENELUX Special!

Collectivist Edge Issue #17: BENELUX Special!

March 5, 2026
 | 
Written by Gavin Loader
Global tech news
The latest Collectivist Edge newsletter is live, bringing top insights for PR, communications, and marketing managers at technology companies expanding globally. Inside this issue: AI Content Needs ‘Labelling’: The UK’s Guardian reports…
Collectivist Edge Issue #16: France Special!

Collectivist Edge Issue #16: France Special!

February 2, 2026
 | 
Written by Gavin Loader
Global tech news
Collectivist Edge Issue #16: France Special!    The latest Collectivist Edge newsletter is live, bringing top insights for PR, communications, and marketing managers at technology companies expanding globally.   Inside this issue:…
Collectivist Edge Issue #15: Iberian Special!

Collectivist Edge Issue #15: Iberian Special!

January 13, 2026
 | 
Written by Gavin Loader
Global tech news
Collectivist Edge Issue #15: Iberian Special!  The latest Collectivist Edge newsletter is live, bringing top insights for PR, communications, and marketing managers at technology companies expanding globally. Inside this issue: The G7…
Collectivist Edge Issue #14: NORDIC Special! 

Collectivist Edge Issue #14: NORDIC Special! 

December 9, 2025
 | 
Written by Gavin Loader
Global tech news
Collectivist Edge Issue #14: NORDIC Special!  The latest Collectivist Edge newsletter is live, bringing top insights for PR, communications, and marketing managers at technology companies expanding globally. Inside this issue: AI adoption…
Collectivist Edge Issue #13 UK Special!

Collectivist Edge Issue #13 UK Special!

November 7, 2025
 | 
Written by Gavin Loader
Global tech news
Collectivist Edge Issue #13: UK Special!  The latest Collectivist Edge newsletter is live, bringing top insights for PR, communications, and marketing managers at technology companies expanding globally. Inside this issue: The UN…

Exploring Collectivist

March Agency Highlights: Industry Recognition, Client Successes, and New Ventures

March Agency Highlights: Industry Recognition, Client Successes, and New Ventures

April 8, 2026
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Written by Gavin Loader
Exploring Collectivist
The Progress Communications team in the BENELUX region, led by Stella and Miek, ranked among the Top 1000 PR agencies worldwide – ranked by Top1000.com, a non-profit initiative creating objective…
February Agency Highlights: ProvokeMedia’s 40 Best Technology PR Agencies

February Agency Highlights: ProvokeMedia’s 40 Best Technology PR Agencies

March 5, 2026
 | 
Written by Gavin Loader
Exploring Collectivist
Best Technology PR Agencies PR industry news platform PRovoke Media has published its list of the 40 Best Technology PR Agencies in the World, and that list includes two Collectivist…
January Agency Highlights: New Client Wins, a Brand Score App and PR Insights

January Agency Highlights: New Client Wins, a Brand Score App and PR Insights

January 28, 2026
 | 
Written by Gavin Loader
Exploring Collectivist
January Agency Highlights: New Client Wins, a Brand Score App and PR Insights There have been some brilliant achievements across the international tech PR agencies in the Collectivist network this…
Coffee with Azadeh Williams, AZK Media

Coffee with Azadeh Williams, AZK Media

December 9, 2025
 | 
Written by Gavin Loader, Azadeh Williams
Exploring Collectivist
Coffee with Azadeh Williams, AZK Media, our B2B technology PR agency for the Philippines, Hong Kong and Malaysia      COLLECTIVIST: What’s the elevator pitch? Azadeh: AZK Media is a…
November Agency Highlights: Leadership, Growth and Global Recognition

November Agency Highlights: Leadership, Growth and Global Recognition

December 1, 2025
 | 
Written by Gavin Loader
Exploring Collectivist
November Agency Highlights: Leadership, Growth and Global Recognition   November was a BIG month for successes across the Collectivist network. In the Middle East, Louay Al Samarrai, MD and Co-Founder…
October agency news

October agency news

November 7, 2025
 | 
Written by Gavin Loader
Exploring Collectivist
October agency news: New Services, New Team Members and New Training Programmes    Our newest member agency, AZK Media, led by Azadeh Williams, which supports our tech clients in Hong…

Members Only

TRAINING: Boosting Our Internal Client Visibility

TRAINING: Boosting Our Internal Client Visibility

March 19, 2026
 | 
Written by Gavin Loader
Members Only
    Client background Loftware is a global leader in product identification. This primarily involves labeling, barcodes, and packaging, including packaging design. They are the software provider that enables their…
TRAINING: Measuring Client Satisfaction 2

TRAINING: Measuring Client Satisfaction 2

February 19, 2026
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Written by Gavin Loader
Members Only
MEASURING CLIENT SATISFACTION, SESSION 2 RECORDING SESSION 2, NOTES  BC used to work at my agency. She joined in 2013. BC joined as an account executive and swiftly became a…
TRAINING: Measuring Client Satisfaction

TRAINING: Measuring Client Satisfaction

January 15, 2026
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Written by Gavin Loader
Members Only
EXTERNAL HOST   Annabel Dunstan Question & Retain Linkedin profile  DOWNLOADS   Stella’s slide deck on how her team will measure client satisfaction in 2026 Why client satisfaction matters blog Turning…
TRAINING: Measuring Brand Visibility on LLMs

TRAINING: Measuring Brand Visibility on LLMs

December 17, 2025
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Written by Gavin Loader
Members Only
DOWNLOAD: (Sofia’s slide deck )  Client interest and engagement with LLMs Mike, US: “I think generally people want to know two things: Where do I come up? And, then more…
NEWS: PR Industry Updates, November

NEWS: PR Industry Updates, November

December 1, 2025
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Written by Gavin Loader
Members Only
NEWS: PR Industry Updates, November     Who is Suing AI? Who is Striking Deals?  https://www.pressgazette.co.uk/platforms/news-publisher-ai-deals-lawsuits-openai-google/ This article is fascinating (in my opinion). It lists 16 publishers currently suing AI companies…
TRAINING: Filtering the pipeline

TRAINING: Filtering the pipeline

November 19, 2025
 | 
Written by Gavin Loader
Members Only
How to identify and avoid time-wasters in the new business process  What does a time waster look like?   No clear business challenge identified.   Andrea Wilcox (Jargon) – Nobody…