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Browse by category: Tips for Perfecting International Tech PR Campaigns Preparing Your Tech Company For Global PR Exploring Collectivist Members Only

Tips for Perfecting International Tech PR Campaigns

SEO and PR for Tech Companies. A Very Natural Collaboration.  

SEO and PR for Tech Companies. A Very Natural Collaboration.  

May 16, 2025
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Written by Gavin, Judith Middleton, Miguel Matias Barreiro
Tips for Perfecting International Tech PR Campaigns
SEO and PR for Tech Companies. A Very Natural Collaboration.     Oftentimes, PR for tech companies is seen as a separate activity from SEO—different objectives, different activities, delivered by teams…
Working with Italian Media: Essential Tips for Security Tech Companies

Working with Italian Media: Essential Tips for Security Tech Companies

May 12, 2025
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Written by Gavin and Simona Labianca
Tips for Perfecting International Tech PR Campaigns
Working with Italian Media: Essential Tips for Security Tech Companies   In 2024, the number of major cyberattacks in Italy increased by 15% according to a report by Clusit. 2024…
Working With ‘Issues-Jumping’

Working With ‘Issues-Jumping’

April 8, 2025
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Written by Jocelyn Hunter
Tips for Perfecting International Tech PR Campaigns
Working With ‘Issues-Jumping’   In the latest from our Working With series, Jocelyn Hunter, CEO and Founder of BENCH PR (our member agency for Australia, New Zealand, and Singapore), shares…
Working with Technology Influencers in China and Indonesia 

Working with Technology Influencers in China and Indonesia 

April 6, 2025
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Written by Simon Vericel
Tips for Perfecting International Tech PR Campaigns
Working with Technology Influencers in China and Indonesia  In the latest blog from our Working With series, Simon Vericel, founder of Influencer Matters, which supports tech companies in China and…
Value of PR: Impact and Return for Tech Companies

Value of PR: Impact and Return for Tech Companies

March 7, 2025
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Written by Gavin Loader & the Collectivist network
Tips for Perfecting International Tech PR Campaigns
Understanding The Value of PR (Click the LINK to start reading and learning) The tech PR agencies in the Collectivist network have united, combining their expertise, skills, and knowledge to…
Working With the Media at Mobile World Congress

Working With the Media at Mobile World Congress

February 26, 2025
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Written by Chris Bignell
Tips for Perfecting International Tech PR Campaigns
Working With the Media at Mobile World Congress With Mobile World Congress just a few days away, Chris Bignell, CEO of the UK-based tech PR agency The Jargon Group, and…

Preparing Your Tech Company For Global PR

Choosing an International Tech PR Agency: How Many Should You Review?

Choosing an International Tech PR Agency: How Many Should You Review?

April 15, 2025
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Written by Gavin Loader
Preparing Your Tech Company For Global PR
Choosing an International Tech PR Agency: How Many Should You Review?   There’s an age-old adage that when working with suppliers, you review multiple quotes. After all, how else can…
International Technology PR - Are You Ready?

International Technology PR - Are You Ready?

March 25, 2025
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Written by Gavin Loader. Contributors: Toni Sottak
Preparing Your Tech Company For Global PR
International Technology PR – Are You Ready? It’s time to get help lining up your ducks  The member agencies in the Collectivist network have previously written about the key signs…
When is the Right Time to Launch a Global Technology PR Campaign?

When is the Right Time to Launch a Global Technology PR Campaign?

February 11, 2025
 | 
Written by Gavin Loader. Contributors: Simona, Rahme, Mike, and Miguel
Preparing Your Tech Company For Global PR
When is the Right Time to Launch a Global Technology PR Campaign?   Launching a global technology PR campaign can make or break your company’s visibility and credibility, and timing…
Launching an International Tech PR Campaign: What’s the Brief?

Launching an International Tech PR Campaign: What’s the Brief?

January 18, 2025
 | 
Written by Gavin Loader
Preparing Your Tech Company For Global PR
Launching an International Tech PR Campaign: What’s the Brief? You’ve decided you are ready to launch an international tech PR campaign. Perhaps you have a shortlist of tech PR agencies…
What are the key signs your business is ready for international tech PR? 

What are the key signs your business is ready for international tech PR? 

November 8, 2024
 | 
Written by Gavin Loader. Contributors: Simon, Mike, Miguel, Chris and Jocelyn
Preparing Your Tech Company For Global PR
What are the key signs your business is ready for international tech PR?  How do you know your business is ready for international tech PR?  At first glance, you might…
What Are My International Tech PR Options?

What Are My International Tech PR Options?

October 28, 2024
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Written by Gavin Loader. Contributors: Louay, Jocelyn and Miguel
Preparing Your Tech Company For Global PR
What Are My International Tech PR Options? Ready to boost your brand visibility and reputation internationally? An international tech PR campaign could quickly turn into your biggest headache of the…

Exploring Collectivist

Coffee with: Stella Jansen and Miek Gielkens from Progress Communications

Coffee with: Stella Jansen and Miek Gielkens from Progress Communications

May 16, 2025
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Written by Gavin, Stella Jansen and Miek Gielkens
Exploring Collectivist
Coffee with: Stella Jansen and Miek Gielkens from Progress Communications   Last month, the Collectivist network was joined by the Progress Communications team from the Benelux region. In business for…
Collectivist Agency Network: April Highlights!

Collectivist Agency Network: April Highlights!

April 29, 2025
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Written by Gavin Loader
Exploring Collectivist
Collectivist Agency Network: April Highlights! It’s been another brilliant month for the Collectivist agencies. The BENCH team from Australia, led by Jocelyn Hunter, was a finalist in the Mumbrella CommsCon…
Swordfish PR Joins the Collectivist Global Tech PR Agency Network

Swordfish PR Joins the Collectivist Global Tech PR Agency Network

April 29, 2025
 | 
Written by Gavin Loader
Exploring Collectivist
Swordfish PR is joining the Collectivist global tech PR agency network as our member agency for Germany, Austria, and Switzerland (DACH region). Led by Ariane Poschner with senior support from…
Collectivist Agency Network: March Highlights!

Collectivist Agency Network: March Highlights!

March 31, 2025
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Written by Gavin Loader
Exploring Collectivist
Collectivist Agency Network: March Highlights! The agencies in the Collectivist agency network have had another very successful month (this is quickly becoming our favourite regular post to share!). The Progress…
DUO Joins International Tech PR Agency Network

DUO Joins International Tech PR Agency Network

March 4, 2025
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Written by Gavin Loader
Exploring Collectivist
DUO Joins International Tech PR Agency Network   DUO Marketing + Communications has joined Collectivist as the member agency for Africa, offering services to technology companies – particularly high-growth scaleups…
BENCH Shortlisted for a Mumbrella CommsCon Award

BENCH Shortlisted for a Mumbrella CommsCon Award

February 26, 2025
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Written by Gavin Loader
Exploring Collectivist
BENCH Shortlisted for a Mumbrella CommsCon Award   February may be the shortest month of the year, but there has been no shortage of exciting news from the Collectivist agencies.…

Members Only

NEWS: PR Industry Updates

NEWS: PR Industry Updates

May 12, 2025
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Written by Gavin Loader
Members Only
NEWS: PR Industry Updates As I suspected, the M&A market is slowing down for the summer—there certainly hasn’t been a flurry of activity, but here’s a few interesting deals!  …
TOOLS: Revenue Per Head (US data)

TOOLS: Revenue Per Head (US data)

May 8, 2025
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Written by Gavin Loader
Members Only
TOOLS: Revenue Per Head (US data) O’Dwyers released its annual ranking of tech PR agencies based on Turnover/Revenue at the end of April. The Top10 remains largely unchanged from 2024,…
TRAINING: SEO

TRAINING: SEO

April 23, 2025
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Written by Gavin Loader
Members Only
Understanding SEO: session 7: 23rd April 2025 RED HATS (instant feelings, thoughts and emotions)  (There was generally a split between agencies using SEO for lead generation / recruitment, agencies delivering…
TOOLS: employee benefits tracker

TOOLS: employee benefits tracker

April 8, 2025
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Written by Gavin Loader
Members Only
TOOLS: employee benefits tracker   Download the tracker here Employee benefits are non-wage “perks” that employers offer to boost employee engagement, loyalty, and retention. You know the kind of things……
INDUSTRY NEWS: Tech PR agency industry news (Q1)

INDUSTRY NEWS: Tech PR agency industry news (Q1)

March 24, 2025
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Written by Gavin Loader
Members Only
Tech PR agency industry news (Q1)    There were seven M&A deals involving tech PR agencies between October and December last year. In Jan-Mar Q1 2025, another six transactions were…
TRAINING: the impact of AI on agencies

TRAINING: the impact of AI on agencies

March 21, 2025
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Written by Gavin Loader
Members Only
The impact of AI on agencies – session 6 (20th March 25) Red hat (instant feelings and emotions)   Positive I feel like it makes my job a lot easier.…