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Global Tech PR Insights

PR for tech companies in the UK, US and expanding globally

Browse by category: Global Tech PR Readiness Perfecting Tech PR Campaigns Tech PR Impact - Humans and AI Global tech news Exploring Collectivist Members Only

Global Tech PR Readiness

Article 15: Can We Supply Our Own Content for the International Tech PR Campaign?

Article 15: Can We Supply Our Own Content for the International Tech PR Campaign?

March 7, 2026
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Written by Gavin Loader
Global Tech PR Readiness
Article 15: Can We Supply Our Own Content for the International Tech PR Campaign?   Can we supply our own content for an international tech PR campaign? Yes – in…
Article 14: Can I Be The PR Spokesperson Myself and Do We Even Need a Spokesperson?

Article 14: Can I Be The PR Spokesperson Myself and Do We Even Need a Spokesperson?

December 1, 2025
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Written by Gavin Loader
Global Tech PR Readiness
Article 14: Can I be the PR spokesperson myself and do we need a spokesperson?   This won’t come as a surprise, but tech companies are often founded by –…
Article 13: How Much Time Do I Invest in a Tech PR Campaign?

Article 13: How Much Time Do I Invest in a Tech PR Campaign?

November 12, 2025
 | 
Written by Gavin Loader
Global Tech PR Readiness
Article 13: How Much Time Do I Invest in a Tech PR Campaign?   I’ve always had a sense that it can be frustrating for in-house marketing managers, who hire…
Article 12: How Do I Get My PR Budget Approved?

Article 12: How Do I Get My PR Budget Approved?

September 9, 2025
 | 
Written by Gavin Loader, Louay Al Samarrai, Pedro Cadina
Global Tech PR Readiness
Article 12: How Do I Get My PR Budget Approved?   If you’ve spoken to an external agency PR partner, provided a brief, reviewed the proposal submitted, and discussed the…
Article 11: Tech PR Campaign - Project or a Retainer? 

Article 11: Tech PR Campaign - Project or a Retainer? 

July 16, 2025
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Written by Gavin Loader, Toni, Ricardo, Rahme and Louay
Global Tech PR Readiness
Tech PR Campaign – Project or a Retainer?  If you’re speaking to an external PR agency partner about a new tech PR campaign, the question of budgets will inevitably arise.…
Article 10: How to Easily Manage Multiple International Tech PR Agencies

Article 10: How to Easily Manage Multiple International Tech PR Agencies

June 12, 2025
 | 
Written by Gavin Loader
Global Tech PR Readiness
How to Easily Manage Multiple International Tech PR Agencies If you want to deliver PR, marketing, and communications campaigns across multiple countries — the whole of Europe, or even globally…

Perfecting Tech PR Campaigns

Global Tech Trade Shows & Conferences (2026)

Global Tech Trade Shows & Conferences (2026)

May 20, 2026
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Written by Gavin Loader
Perfecting Tech PR Campaigns
Global Tech Trade Shows & Conferences (2026)   My recent escapade to the MSP Show in Excel London has driven me to check out the remaining tech trade shows &…
Reflections from the MSP Show & SITS (The Service Desk & IT Support Show)

Reflections from the MSP Show & SITS (The Service Desk & IT Support Show)

May 19, 2026
 | 
Written by Gavin Loader
Perfecting Tech PR Campaigns
Reflections from the MSP Show & SITS (The Service Desk & IT Support Show)   It’s been a very long time since I managed to get out to an industry…
PR & Marketing Manager’s Guide to GEO, LLMs and AI bots

PR & Marketing Manager’s Guide to GEO, LLMs and AI bots

April 21, 2026
 | 
Written by Gavin Loader
Perfecting Tech PR Campaigns
PR & Marketing Manager’s Guide to GEO, LLMs and AI bots (Click the LINK to start reading and learning) Your web analytics may already show a dip in traffic as AI tools…
Future Gazing: 2026 with Stella Jansen, Managing Director of Progress Communications

Future Gazing: 2026 with Stella Jansen, Managing Director of Progress Communications

February 17, 2026
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Written by Gavin Loader, Stella Jansen
Perfecting Tech PR Campaigns
Future Gazing: 2026 with Stella Jansen, Managing Director of Progress Communications COLLECTIVIST: For 2026, what do you think the best tech brands or the best PR managers are going to…
Future-gazing: Top Tech Events and Conferences 2026

Future-gazing: Top Tech Events and Conferences 2026

February 3, 2026
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Written by Gavin Loader, Mike Sottak, Rahme Mehmet, Simon Vericel, and Louay Al Samarrai
Perfecting Tech PR Campaigns
Top Tech Events and Conferences 2026 The tech world is STACKED with events, conferences and trade shows. Knowing which ones to attend, why and expected returns is a challenge we…
Future Gazing: 2026 with Judith Middleton, CEO of DUO Marketing + Communications

Future Gazing: 2026 with Judith Middleton, CEO of DUO Marketing + Communications

February 2, 2026
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Written by Gavin Loader, Judith Middleton
Perfecting Tech PR Campaigns
Future Gazing: 2026 with Judith Middleton, CEO of DUO Marketing + Communications COLLECTIVIST: What will the best marketing and PR managers do differently to last year? JUDITH MIDDLETON: My prediction…

Tech PR Impact - Humans and AI

GEO Survey

GEO Survey

June 30, 2026
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Written by Gavin Loader
Tech PR Impact - Humans and AI
GEO Survey: How are marketing, PR & comms teams approaching LLMs? The rise of AI search and LLMs is fundamentally changing how organisations approach brand visibility, reputation, and discoverability. We…
Designing Content for AI

Designing Content for AI

June 23, 2026
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Written by Gavin Loader
Tech PR Impact - Humans and AI
Designing Content for AI Getting your brand noticed by AI algorithms is only half the battle. Because Large Language Models do not simply copy and paste links – they actively…
The Data: Why Earned Media is the #1 Driver of AI Search Visibility

The Data: Why Earned Media is the #1 Driver of AI Search Visibility

June 23, 2026
 | 
Written by Gavin Loader
Tech PR Impact - Humans and AI
The Data: Why Earned Media is the #1 Driver of AI Search Visibility Introduction The data surrounding Generative Engine Optimisation (GEO) suggests that earned media is the single most dominant…
Why AI Chatbots and GEO is a Headache for Traditional SEO (And What Comes Next)

Why AI Chatbots and GEO is a Headache for Traditional SEO (And What Comes Next)

June 23, 2026
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Written by Gavin Loader, Helene Harriet
Tech PR Impact - Humans and AI
Why AI Chatbots and GEO is a Headache for Traditional SEO (And What Comes Next) A new channel is rapidly emerging for businesses to connect with prospects and customers. From…
PR & Marketing Manager’s Guide to GEO, LLMs and AI bots

PR & Marketing Manager’s Guide to GEO, LLMs and AI bots

April 21, 2026
 | 
Written by Gavin Loader
Perfecting Tech PR Campaigns
PR & Marketing Manager’s Guide to GEO, LLMs and AI bots (Click the LINK to start reading and learning) Your web analytics may already show a dip in traffic as AI tools…
Case Study: Positioning Loftware as a Connected Supply Chain Leader

Case Study: Positioning Loftware as a Connected Supply Chain Leader

March 29, 2026
 | 
Written by Gavin Loader
Tech PR Impact - Humans and AI
Loftware is a global leader in product identification, with connected supply chain solutions embedded across many regulated industries. But perception lagged reality. Despite enabling compliance, traceability, authenticity, and supply chain…

Global tech news

Collectivist Edge #June 26 (issue 20) - GEO AI special

Collectivist Edge #June 26 (issue 20) - GEO AI special

June 5, 2026
 | 
Written by Gavin Loader
Global tech news
The latest Collectivist Edge newsletter is live   The latest Collectivist Edge newsletter is live this month with a big, focus on GEO and AI stories from around the World. Inside this issue: OpenAI…
Collectivist Edge #May 26 (issue 19) - ITALY special

Collectivist Edge #May 26 (issue 19) - ITALY special

May 7, 2026
 | 
Written by Gavin Loader
Global tech news
The latest Collectivist Edge newsletter is live, bringing top insights for PR, communications, and marketing managers at technology companies expanding globally. Inside this issue: Washington Gains AI Oversight – the Trump administration…
Collectivist Edge #Apr 26 (issue 18) - AFRICA special

Collectivist Edge #Apr 26 (issue 18) - AFRICA special

April 8, 2026
 | 
Written by Gavin Loader
Global tech news
The latest Collectivist Edge newsletter is live   The latest Collectivist Edge newsletter is live, bringing top insights for PR, communications, and marketing managers at technology companies expanding globally. Inside this issue: Quantum Leap…
Collectivist Edge Issue #17: BENELUX Special!

Collectivist Edge Issue #17: BENELUX Special!

March 5, 2026
 | 
Written by Gavin Loader
Global tech news
The latest Collectivist Edge newsletter is live, bringing top insights for PR, communications, and marketing managers at technology companies expanding globally. Inside this issue: AI Content Needs ‘Labelling’: The UK’s Guardian reports…
Collectivist Edge Issue #16: France Special!

Collectivist Edge Issue #16: France Special!

February 2, 2026
 | 
Written by Gavin Loader
Global tech news
Collectivist Edge Issue #16: France Special!    The latest Collectivist Edge newsletter is live, bringing top insights for PR, communications, and marketing managers at technology companies expanding globally.   Inside this issue:…
Collectivist Edge Issue #15: Iberian Special!

Collectivist Edge Issue #15: Iberian Special!

January 13, 2026
 | 
Written by Gavin Loader
Global tech news
Collectivist Edge Issue #15: Iberian Special!  The latest Collectivist Edge newsletter is live, bringing top insights for PR, communications, and marketing managers at technology companies expanding globally. Inside this issue: The G7…

Exploring Collectivist

June Agency Highlights: New Team Members, New Awards, New Events

June Agency Highlights: New Team Members, New Awards, New Events

July 6, 2026
 | 
Written by Gavin Loader
Exploring Collectivist
Azadeh Williams and the team at AZK Media in Australia, New Zealand, Hong Kong, and Malaysia are expanding with the appointment of Kathryn Goater as Senior Account Director. The team is…
Collectivist Agency Highlights: Recognition, Award Wins and Amazing Shows

Collectivist Agency Highlights: Recognition, Award Wins and Amazing Shows

June 4, 2026
 | 
Written by Gavin Loader
Exploring Collectivist
Progress Communications, our member agency for the Benelux region, has been included by PRovoke Media in the list of the 60 best agencies in Europe. The agency is recognised for…
Reflections from the MSP Show & SITS (The Service Desk & IT Support Show)

Reflections from the MSP Show & SITS (The Service Desk & IT Support Show)

May 19, 2026
 | 
Written by Gavin Loader
Perfecting Tech PR Campaigns
Reflections from the MSP Show & SITS (The Service Desk & IT Support Show)   It’s been a very long time since I managed to get out to an industry…
Collectivist Agency Highlights: Award Wins, Growing Teams and New Clients

Collectivist Agency Highlights: Award Wins, Growing Teams and New Clients

May 7, 2026
 | 
Written by Gavin Loader
Exploring Collectivist
The Jargon Group in the UK has been named Boutique Agency of the Year at the PR Moment North West Awards! Over the past 12 months, the team has focused…
Collectivist Expands into Canada with The Top Floor Agency

Collectivist Expands into Canada with The Top Floor Agency

April 24, 2026
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Written by Gavin Loader
Exploring Collectivist
The Top Floor Agency joins the Collectivist agency network to support technology companies expanding into and out of Canada. Collectivist Expands into Canada The Top Floor becomes part of Collectivist’s…
March Agency Highlights: Industry Recognition, Client Successes, and New Ventures

March Agency Highlights: Industry Recognition, Client Successes, and New Ventures

April 8, 2026
 | 
Written by Gavin Loader
Exploring Collectivist
The Progress Communications team in the BENELUX region, led by Stella and Miek, ranked among the Top 1000 PR agencies worldwide – ranked by Top1000.com, a non-profit initiative creating objective…

Members Only

TRAINING: GEO Update - Simon Schnieders

TRAINING: GEO Update - Simon Schnieders

June 25, 2026
 | 
Written by Gavin Loader
Members Only
GEO / AI Visibility Session with Simon Schnieder (Blue Array)   Hosted by: Gavin Loader, Collectivist Audience: Collectivist members / PR, comms and marketing teams Topic: GEO (Generative Engine Optimisation),…
TRAINING: Transitioning from Traditional PR to Digital PR

TRAINING: Transitioning from Traditional PR to Digital PR

May 29, 2026
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Written by Gavin Loader
Members Only
Training Session Notes: Transitioning from Traditional PR to Digital PR Date: 28 May 2026 Speaker: Judith Why Traditional PR Agencies Need to Evolve Several pressures are changing the PR landscape:…
TRAINING: Keeping Services Relevant

TRAINING: Keeping Services Relevant

April 23, 2026
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Written by Gavin Loader
Members Only
Collectivist CEOs – McKinsey’s Three Horizons Horizon 1 – The Safe Zone? Horizon 2 – Small Step (1–2 years) Horizon 3 – Giant Step (2–3 years) digitalPR (Nordics) We focus…
TRAINING: Boosting Our Internal Client Visibility

TRAINING: Boosting Our Internal Client Visibility

March 19, 2026
 | 
Written by Gavin Loader
Members Only
    Client background Loftware is a global leader in product identification. This primarily involves labeling, barcodes, and packaging, including packaging design. They are the software provider that enables their…
TRAINING: Measuring Client Satisfaction 2

TRAINING: Measuring Client Satisfaction 2

February 19, 2026
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Written by Gavin Loader
Members Only
MEASURING CLIENT SATISFACTION, SESSION 2 RECORDING SESSION 2, NOTES  BC used to work at my agency. She joined in 2013. BC joined as an account executive and swiftly became a…
TRAINING: Measuring Client Satisfaction

TRAINING: Measuring Client Satisfaction

January 15, 2026
 | 
Written by Gavin Loader
Members Only
EXTERNAL HOST   Annabel Dunstan Question & Retain Linkedin profile  DOWNLOADS   Stella’s slide deck on how her team will measure client satisfaction in 2026 Why client satisfaction matters blog Turning…