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Global Tech PR Insights

PR for tech companies in the UK, US and expanding globally

Browse by category: Global Tech PR Readiness Perfecting Tech PR Campaigns Tech PR Impact - Humans and AI Global tech news Exploring Collectivist Members Only

Global Tech PR Readiness

Article 15: Can We Supply Our Own Content for the International Tech PR Campaign?

Article 15: Can We Supply Our Own Content for the International Tech PR Campaign?

March 7, 2026
 | 
Written by Gavin Loader
Global Tech PR Readiness
Article 15: Can We Supply Our Own Content for the International Tech PR Campaign?   Can we supply our own content for an international tech PR campaign? Yes – in…
Article 14: Can I Be The PR Spokesperson Myself and Do We Even Need a Spokesperson?

Article 14: Can I Be The PR Spokesperson Myself and Do We Even Need a Spokesperson?

December 1, 2025
 | 
Written by Gavin Loader
Global Tech PR Readiness
Article 14: Can I be the PR spokesperson myself and do we need a spokesperson?   This won’t come as a surprise, but tech companies are often founded by –…
Article 13: How Much Time Do I Invest in a Tech PR Campaign?

Article 13: How Much Time Do I Invest in a Tech PR Campaign?

November 12, 2025
 | 
Written by Gavin Loader
Global Tech PR Readiness
Article 13: How Much Time Do I Invest in a Tech PR Campaign?   I’ve always had a sense that it can be frustrating for in-house marketing managers, who hire…
Article 12: How Do I Get My PR Budget Approved?

Article 12: How Do I Get My PR Budget Approved?

September 9, 2025
 | 
Written by Gavin Loader, Louay Al Samarrai, Pedro Cadina
Global Tech PR Readiness
Article 12: How Do I Get My PR Budget Approved?   If you’ve spoken to an external agency PR partner, provided a brief, reviewed the proposal submitted, and discussed the…
Article 11: Tech PR Campaign - Project or a Retainer? 

Article 11: Tech PR Campaign - Project or a Retainer? 

July 16, 2025
 | 
Written by Gavin Loader, Toni, Ricardo, Rahme and Louay
Global Tech PR Readiness
Tech PR Campaign – Project or a Retainer?  If you’re speaking to an external PR agency partner about a new tech PR campaign, the question of budgets will inevitably arise.…
Article 10: How to Easily Manage Multiple International Tech PR Agencies

Article 10: How to Easily Manage Multiple International Tech PR Agencies

June 12, 2025
 | 
Written by Gavin Loader
Global Tech PR Readiness
How to Easily Manage Multiple International Tech PR Agencies If you want to deliver PR, marketing, and communications campaigns across multiple countries — the whole of Europe, or even globally…

Perfecting Tech PR Campaigns

B2B Buyers Say Thought Leadership Influences Supplier Choice

B2B Buyers Say Thought Leadership Influences Supplier Choice

August 24, 2026
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Written by Gavin Loader
Perfecting Tech PR Campaigns
A new LinkedIn article from Julie Verbruggen, PR consultant at Progress Communications – our member agency for the Benelux region – suggests many companies still see thought leadership as an…
Judith Middleton: The Role of AI in Content Creation

Judith Middleton: The Role of AI in Content Creation

July 31, 2026
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Written by Gavin Loader
Perfecting Tech PR Campaigns
Judith Middleton from DUO Marketing + Communications, our member agency for South Africa, shares very clear thoughts and insights on the role of AI in content creation. In Judith’s latest…
Kenneth Nygaard Knudsen: Manage consumer reviews in the Nordics to perfection

Kenneth Nygaard Knudsen: Manage consumer reviews in the Nordics to perfection

July 31, 2026
 | 
Written by Kenneth Nygaard Knudsen
Perfecting Tech PR Campaigns
Here’s a new post from the digitalPR team in the Nordics that we love and wanted to share. Kenneth Nygaard Knudsen shares expertise, knowledge, and insights to help manage consumer…
Lianne van Dijk: Improving relationships with the media

Lianne van Dijk: Improving relationships with the media

July 31, 2026
 | 
Written by Gavin Loader
Perfecting Tech PR Campaigns
The agencies in the Collectivist network have shared some really great PR and communications insights over the past few months that we wanted to highlight: First up, Lianne van Dijk…
Global Tech Trade Shows & Conferences (2026)

Global Tech Trade Shows & Conferences (2026)

May 20, 2026
 | 
Written by Gavin Loader
Perfecting Tech PR Campaigns
Global Tech Trade Shows & Conferences (2026)   My recent escapade to the MSP Show in Excel London has driven me to check out the remaining tech trade shows &…
Reflections from the MSP Show & SITS (The Service Desk & IT Support Show)

Reflections from the MSP Show & SITS (The Service Desk & IT Support Show)

May 19, 2026
 | 
Written by Gavin Loader
Perfecting Tech PR Campaigns
Reflections from the MSP Show & SITS (The Service Desk & IT Support Show)   It’s been a very long time since I managed to get out to an industry…

Tech PR Impact - Humans and AI

Renate Harrer: Insights on securing LLM Brand Visibility

Renate Harrer: Insights on securing LLM Brand Visibility

July 31, 2026
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Written by Gavin Loader
Tech PR Impact - Humans and AI
Renate Harrer, PR Director at Swordfish PR (the Collectivist DACH member agency) and one of our leading minds on GEO and LLM visibility, recently wrote an article for the German…
GEO Survey

GEO Survey

June 30, 2026
 | 
Written by Gavin Loader
Tech PR Impact - Humans and AI
GEO Survey: How are marketing, PR & comms teams approaching LLMs? The rise of AI search and LLMs is fundamentally changing how organisations approach brand visibility, reputation, and discoverability. We…
Designing Content for AI

Designing Content for AI

June 23, 2026
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Written by Gavin Loader
Tech PR Impact - Humans and AI
Designing Content for AI Getting your brand noticed by AI algorithms is only half the battle. Because Large Language Models do not simply copy and paste links – they actively…
The Data: Why Earned Media is the #1 Driver of AI Search Visibility

The Data: Why Earned Media is the #1 Driver of AI Search Visibility

June 23, 2026
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Written by Gavin Loader
Tech PR Impact - Humans and AI
The Data: Why Earned Media is the #1 Driver of AI Search Visibility Introduction The data surrounding Generative Engine Optimisation (GEO) suggests that earned media is the single most dominant…
Why AI Chatbots and GEO is a Headache for Traditional SEO (And What Comes Next)

Why AI Chatbots and GEO is a Headache for Traditional SEO (And What Comes Next)

June 23, 2026
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Written by Gavin Loader, Helene Harriet
Tech PR Impact - Humans and AI
Why AI Chatbots and GEO is a Headache for Traditional SEO (And What Comes Next) A new channel is rapidly emerging for businesses to connect with prospects and customers. From…
PR & Marketing Manager’s Guide to GEO, LLMs and AI bots

PR & Marketing Manager’s Guide to GEO, LLMs and AI bots

April 21, 2026
 | 
Written by Gavin Loader
Perfecting Tech PR Campaigns
PR & Marketing Manager’s Guide to GEO, LLMs and AI bots (Click the LINK to start reading and learning) Your web analytics may already show a dip in traffic as AI tools…

Global tech news

Collectivist Edge #Issue 23 Global GEO/AEO and PR News

Collectivist Edge #Issue 23 Global GEO/AEO and PR News

September 1, 2026
 | 
Written by Gavin Loader
Global tech news
The latest Collectivist Edge newsletter is live   The latest Collectivist Edge newsletter is live this month with a big, focus on GEO stories from around the World. Inside this issue: The EU has…
Saudia Arabia's Vision 2030 - Ten Years On

Saudia Arabia's Vision 2030 - Ten Years On

August 24, 2026
 | 
Written by Gavin Loader
Global tech news
In this video, Louay Al Samarrai – who leads our member agency for the Middle East – Active Digital Marketing Communications – talks about growth in the region led by…
Collectivist Edge #Issue 22 Global GEO and PR News

Collectivist Edge #Issue 22 Global GEO and PR News

August 5, 2026
 | 
Written by Gavin Loader
Global tech news
The latest Collectivist Edge newsletter is live   The latest Collectivist Edge newsletter is live this month with a big, focus on GEO stories from around the World. Inside this issue: Google VP Advises…
Collectivist Edge #Issue 21 Global GEO and PR News

Collectivist Edge #Issue 21 Global GEO and PR News

July 5, 2026
 | 
Written by Gavin Loader
Global tech news
The latest Collectivist Edge newsletter is live   The latest Collectivist Edge newsletter is live this month with a big, focus on GEO and AI stories from around the World. Inside this issue: CityAM…
Collectivist Edge #June 26 (issue 20) - GEO AI special

Collectivist Edge #June 26 (issue 20) - GEO AI special

June 5, 2026
 | 
Written by Gavin Loader
Global tech news
The latest Collectivist Edge newsletter is live   The latest Collectivist Edge newsletter is live this month with a big, focus on GEO and AI stories from around the World. Inside this issue: OpenAI…
Collectivist Edge #May 26 (issue 19) - ITALY special

Collectivist Edge #May 26 (issue 19) - ITALY special

May 7, 2026
 | 
Written by Gavin Loader
Global tech news
The latest Collectivist Edge newsletter is live, bringing top insights for PR, communications, and marketing managers at technology companies expanding globally. Inside this issue: Washington Gains AI Oversight – the Trump administration…

Exploring Collectivist

August Agency Highlights – Cucumber Season

August Agency Highlights – Cucumber Season

August 24, 2026
 | 
Written by Gavin Loader
Exploring Collectivist
August Agency Highlights – Cucumber Season   August 2026 will now forever be remembered as the month we learned that journalists in Belgium and the Netherlands refer to the quieter…
June Agency Highlights: New Team Members, New Awards, New Events

June Agency Highlights: New Team Members, New Awards, New Events

July 6, 2026
 | 
Written by Gavin Loader
Exploring Collectivist
Azadeh Williams and the team at AZK Media in Australia, New Zealand, Hong Kong, and Malaysia are expanding with the appointment of Kathryn Goater as Senior Account Director. The team is…
Collectivist Agency Highlights: Recognition, Award Wins and Amazing Shows

Collectivist Agency Highlights: Recognition, Award Wins and Amazing Shows

June 4, 2026
 | 
Written by Gavin Loader
Exploring Collectivist
Progress Communications, our member agency for the Benelux region, has been included by PRovoke Media in the list of the 60 best agencies in Europe. The agency is recognised for…
Reflections from the MSP Show & SITS (The Service Desk & IT Support Show)

Reflections from the MSP Show & SITS (The Service Desk & IT Support Show)

May 19, 2026
 | 
Written by Gavin Loader
Perfecting Tech PR Campaigns
Reflections from the MSP Show & SITS (The Service Desk & IT Support Show)   It’s been a very long time since I managed to get out to an industry…
Collectivist Agency Highlights: Award Wins, Growing Teams and New Clients

Collectivist Agency Highlights: Award Wins, Growing Teams and New Clients

May 7, 2026
 | 
Written by Gavin Loader
Exploring Collectivist
The Jargon Group in the UK has been named Boutique Agency of the Year at the PR Moment North West Awards! Over the past 12 months, the team has focused…
Collectivist Expands into Canada with The Top Floor Agency

Collectivist Expands into Canada with The Top Floor Agency

April 24, 2026
 | 
Written by Gavin Loader
Exploring Collectivist
The Top Floor Agency joins the Collectivist agency network to support technology companies expanding into and out of Canada. Collectivist Expands into Canada The Top Floor becomes part of Collectivist’s…

Members Only

TRAINING: LLM Visibility Tools

TRAINING: LLM Visibility Tools

July 30, 2026
 | 
Written by Gavin Loader
Members Only
Training Session Notes: AI Visibility & Tracking Tools Slides Slides are here Agenda Survey Results: Key findings from a recent industry survey on Large Language Model (LLM) visibility. User Experience Sharing:…
TRAINING: GEO Update - Simon Schnieders

TRAINING: GEO Update - Simon Schnieders

June 25, 2026
 | 
Written by Gavin Loader
Members Only
GEO / AI Visibility Session with Simon Schnieder (Blue Array)   Hosted by: Gavin Loader, Collectivist Audience: Collectivist members / PR, comms and marketing teams Topic: GEO (Generative Engine Optimisation),…
TRAINING: Transitioning from Traditional PR to Digital PR

TRAINING: Transitioning from Traditional PR to Digital PR

May 29, 2026
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Written by Gavin Loader
Members Only
Training Session Notes: Transitioning from Traditional PR to Digital PR Date: 28 May 2026 Speaker: Judith Why Traditional PR Agencies Need to Evolve Several pressures are changing the PR landscape:…
TRAINING: Keeping Services Relevant

TRAINING: Keeping Services Relevant

April 23, 2026
 | 
Written by Gavin Loader
Members Only
Collectivist CEOs – McKinsey’s Three Horizons Horizon 1 – The Safe Zone? Horizon 2 – Small Step (1–2 years) Horizon 3 – Giant Step (2–3 years) digitalPR (Nordics) We focus…
TRAINING: Boosting Our Internal Client Visibility

TRAINING: Boosting Our Internal Client Visibility

March 19, 2026
 | 
Written by Gavin Loader
Members Only
    Client background Loftware is a global leader in product identification. This primarily involves labeling, barcodes, and packaging, including packaging design. They are the software provider that enables their…
TRAINING: Measuring Client Satisfaction 2

TRAINING: Measuring Client Satisfaction 2

February 19, 2026
 | 
Written by Gavin Loader
Members Only
MEASURING CLIENT SATISFACTION, SESSION 2 RECORDING SESSION 2, NOTES  BC used to work at my agency. She joined in 2013. BC joined as an account executive and swiftly became a…