A new LinkedIn article from Julie Verbruggen, PR consultant at Progress Communications – our member agency for the Benelux region – suggests many companies still see thought leadership as an awareness tool only, but 84% of B2B buyers say thought leadership influences their choice of supplier.
Her article suggests:
- đź’ˇ Thought leadership drives commercial decisions, not just awareness.
- đź’ˇ Julie suggests that “not every blog, white paper, or LinkedIn post is automatically thought leadership. Buyers reserve that label for content that genuinely adds something.”
- đź’ˇ Research shows that when two suppliers score equally on price, service, and references, 63% of buyers choose the company that stands out through strong, expertise-led content.
You can read Julie’s full article here.
