Collectivist Edge Issue #10: Global Tech Trends and Regional Insights
The latest Collectivist Edge newsletter is live, bringing top insights for PR, communications, and marketing managers working in technology companies expanding globally.
What’s inside this 10th edition?
The US and China continue to compete for AI dominance, the BRICS nations commit to better AI governance, and the UK government says it is (yet again) open to big tech companies. We’re not convinced.
Focus on Africa
Big tech is investing in Africa: $37 million from Google, $57 million from VISA, and $16 million from Samsung.
Collectivist Agency Network Updates
We sit down with Judith Middleton, CEO of DUO Marketing + Communications, our member agency for Africa, in our Coffee With series. We also ask Judith 9 questions in our exclusive Q&A interview.
We also share insights from across our agency network covering earned media & GEO; injecting creativity into PR campaigns; and projects vs. retainers – how to structure payments for PR campaigns.
Featuring: Judith Middleton, Chris Bignell, Rahme Mehmet, Ricardo Schell, Toni Sottak and Jocelyn Hunter.
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