Collectivist Network: May Highlights and More Agency Successes
This month, leaders from our agencies around the world have been sharing their expertise across various platforms.
To begin with, Louay Samarrai, Joint Managing Director of our Middle East agency Active DMC, spoke with The Integrator about the impact of AI on agencies and its broader influence across the Middle East region. It’s a compelling video interview, where Louay shares his insights on AI and its rapid evolution. Key points from Louay:
- Semiconductors are as important as oil when it comes to delivering AI
- We’re going to need a LOT of power to keep up with the data processing demands of AI
- And there’s still a lot of hype and confusion in the market.
In Africa, Judith Middleton, CEO of DUO Marketing + Communication, spoke to Business Day about all things PR and marketing, and how the industry is evolving across the continent.
Meanwhile in the UK, the inspiring Rahme Mehmet from TechComms spent time with master’s-level students at Birkbeck University in London, discussing entrepreneurship and innovation.
Across the network, our agencies are also growing and expanding:
- Tina McKenzie celebrates three years with BENCH PR in Australia. With her background living and working in Singapore, Tina now leads BENCH’s expertise in the Singapore tech scene.
- Thomas Nielson has been promoted to the senior partner team at digitalPR in the Nordics, where he will lead the consumer tech and gaming division. Since joining the agency in 2022, Thomas has played a key role in developing the B2C business.
- And finally, in another exciting B2C/gaming development, Christian Witte joins the Swordfish team in the DACH region, working alongside Ariane, Georg, and Renate. Christian joins as PR Manager, bringing experience from RECARO Gaming and BILD, where he covered games and digital content.
