Lianne van Dijk: Improving relationships with the media

The agencies in the Collectivist network have shared some really great PR and communications insights over the past few months that we wanted to highlight:

First up, Lianne van Dijk from the Progress Communications team in the Benelux region gives her best tips on improving relationships with the media:

💡Analyse the publication’s format, sections, audience, and covered topics.

💡Make pitches and content as easy as possible for an editor to understand and access or relevance.

💡Provide context to tech stories so it’s clear how they affect buyers, businesses, and the wider economy.

💡Keep communicating. Be transparent about spokesperson availability.

💡Keep building those relationships beyond the immediate news story.

Read Lianne’s full article here: https://lnkd.in/egcmDwSa