Loftware Partners with Collectivist PR Agencies in the UK and US
The Collectivist agencies—The Jargon Group in the UK and Wired Island in the US—are now delivering PR campaigns across both countries for Loftware, the global leader in product identification.
As a network of PR agencies that loves to help tech companies expand globally, we’re excited to support one of those rare companies that’s truly making a difference in the World.
Delivering 51 billion labels worldwide
Loftware provides support throughout the ‘supply chain’, with customers printing a mind-blowing 51 billion labels every year, helping them to:
- Manufacture products more efficiently and transparently
- Deliver items on time
- Track and trace inventory
- Manage returns and product recalls
- Stay compliant with industry regulations
From labels for car parts that keep our vehicles safely on the road, to food and beverage labels that help us understand the origin and safety of what we eat, Loftware plays a vital role in our everyday lives.
The company helps protect household brands from counterfeiting—something that drives up costs for everyone if left unchecked. Perhaps most amazingly, Loftware supports the clinical trials market, providing labelling solutions for drugs and medicines that may be essential for our future health.
In recent years, Loftware has experienced significant business growth following several acquisitions, placing the company in a unique position within the market.
The teams at The Jargon Group – led by Kevin Winfield – and Wired Island – led by Toni Sottak will work closely together with Laura Hindley and Maureen Perroni at Loftware to raise awareness of the business in both the UK and US. The agencies will focus on bringing Loftware’s story to the mainstream media and leverage the expertise and insights from CEO Jim Bureau to further expand the company’s brand and public perception.
