PR & Marketing Manager’s Guide to GEO, LLMs and AI bots
(Click the LINK to start reading and learning)
Your web analytics may already show a dip in traffic as AI tools like ChatGPT deliver synthesised answers instead of directing users to your site. You may also have limited visibility into what these systems are saying about your company. Current research suggests that earned media and third-party validation are the most effective ways to influence AI outputs, with owned and shared content reinforcing the narrative.
Independent research
The tech PR agencies in the Collectivist network have shared, reviewed, and analysed dozens of research papers, academic studies, and independent reports from around the world. Combined with their experience, this has informed a comprehensive guide to understanding LLMs, AI assistants, and chatbots.
The founders of five Collectivist tech PR agencies — Elektron, Progress, TechComms, Swordfish and Wired Island — have collaborated to produce this guide to GEO.
If you’re a marketing or PR manager, CMO, or CEO looking to understand how PR can influence LLMs, AI assistants, and chatbots, this guide is for you.
Free Download. No Email Required
Simply click the LINK to start reading and learning.
