Renate Harrer, PR Director at Swordfish PR (the Collectivist DACH member agency) and one of our leading minds on GEO and LLM visibility, recently wrote an article for the German media site Brandora. Renate shared her insights on securing LLM brand visibility (full article linked below):
✨ The recommendations of LLMs are based on a combination of internal and external sources.
✨ Brands’ own content and platforms, such as corporate blogs and landing pages, offer easily manageable optimisation potential. This content should now be tailored to AI bots.
✨ This means creating content with fewer keywords, but more substance and explanations. FAQs that address specific questions are also favored by LLMs.
✨ Sources of information for LLMs seem to vary significantly from country to country. Therefore, optimisation should always be approached locally to adapt content to the specific market. While Reddit and LinkedIn often dominate in English-speaking countries, journalist-based sources are most commonly used in Germany. These include tests and product reviews, as well as articles in trade magazines.
✨ Generally, LLMs look for media brands that reflect trust, credibility, and authority in their field when selecting sources.
READ THE FULL ARTICLE HERE:
https://lnkd.in/dc99ZZbU
